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Clients

Feedback from recent clients will help you understand how I helped them to significantly improve their marketing performance.

My track record shows the huge difference my work has made to their success

Certification Europe

Client case study

Challenge: To research and develop a marketing strategy, aligned to the business strategy and goals. Then to develop an implementation plan and provide guidance in developing a new website for the business. I provided mentoring to staff, throughout the process to ensure results were achieved ,in terms of marketing performance and to upskill the team.

“From day one Carol brought her wealth of experience and quickly put us on the right path to developing our current marketing strategies and implementation plans.Carol quickly understood the complexities and challenges of our market and helped develop a plan that matched our ambitions”

Lynn Murray

Operations Manager, Certification Europe

“I have worked with Carol for nearly 12 months and have to say it has been a pleasure to work with her. Carol assisted in developing multiple marketing strategies and implementation plans for our company. Carol also provided personal training to improve my skills as a marketer. Carol’s marketing experience and professional approach proved to be invaluable in my development during our 12 months working together and I would strongly recommend Carol to any organisation interested in sharpening the skills of their marketing team”

Mark Kane

Marketing Executive, Certification Ireland

Focus Ireland

Niamh Lambe

Researched and developed marketing strategy and implementation plan for a new section of this organisation.

“Carol engaged with our service to develop our market research, planning and digital marketing. She provided not only a professional and very efficient service but a strong brand awareness and interest in our company. It was evident from our first meeting with Carol that she was very much in control of the vision for our marketing strategy. 

Carol exceeded my expectations regarding the level of support and guidance that she provided. We were supported with a realistic and achievable marketing plan. Thanks to Carol we now have a clear marketing plan. I would strongly recommend Carol for both her professionalism and efficiency”

Dublin.ie

Peter Dee, Team Lead

Researched and developed marketing strategy and implementation plan. Provided detailed recommendations for upgrade of their website and provided guidance and support in recruiting and putting in place new marketing staff to roll out the new approach to marketing.

“I cannot recommend Carol highly enough. When Dublin.ie wanted to take a fresh look at our marketing, Carol was the selected marketing expert and from day one she impressed. She undertook comprehensive market research with a wide range of stakeholders and developed a clear marketing strategy and practical implementation plan. She possesses a rare ability to quickly grasp and distil issues and transform that assessment into both big picture strategic recommendations as well as specific suggestions for immediate quick wins. My team and I enjoyed working with Carol; her professionalism, extensive experience, flexibility, as well as warm personality, made her easy and enjoyable to work with. I would highly recommend Carol for anyone looking to revamp their marketing.”

Sharon McMeel

Director

Researched and developed digital marketing strategy and implementation plan including detailed recommendations for their new website.

I worked with Carol and would highly recommend her services. What I loved was that she really listened to me and my requirements. She undertook a large and comprehensive research into the wedding market and her suggested marketing strategy and changes were very much tailored to me. She gave me practical, achievable measures to improve my visibility, marketing and my website, while keeping my brand in mind. She is very down to earth and easy to work with and it was a real pleasure to work with her. I feel I got a huge amount from our session and it will make a huge difference to my business going forward

Failte Ireland

Mary Colllins

Provided marketing mentoring and consultancy services to this organisation and it’s clients.

“I have worked with Carol for the last number of months on a business mentoring support initiative for tourism startups within the Dublin area. Over this time, Carol has worked with a broad spectrum of tourism businesses and to date feedback has been overwhelmingly positive. 

Mostly, these start up clients highlight how they find Carol’s positive, common sense approach very refreshing. 

Carol has an innate ability to assess their situation and very quickly come up with options for their business and marketing plans. She helps these clients to see things in a more structured / clear manner whilst offering them an abundance of ideas and food for thought on how they can begin to realise their dream of starting their own business. 

On a personal note, I have always greatly enjoyed working with Carol. Carol is consistently professional but also shares her personal and warm side to clients. I would recommend Carol’s judgment, ability and insight without hesitation”

Leadership & Executive Coach

Sharon Rossignuolo

Provided marketing mentoring over a three month period

” I worked with Carol to build the marketing strategy for my business, Welcome BE, which is Online Business English Coaching. I really appreciated the fact that Carol made it a point to take the time to understand my business model so that she could provide the best support possible. She was highly knowledgeable, competent, detail orientated, innovative, supportive and above all, empathetic to the challenges of being a Solopreneur. I really found her help invaluable and her communication skills are impeccable. I think that Carol really goes the extra mile for her clients and that translates into success for them. I would highly recommend Carol for anyone looking for help in setting out their marketing strategy for their business. 

Actualise

Michael Keane, CEO, Speaker, Author.

Researched and developed digital marketing strategy and implementation plan including detailed recommendations for their new website.

“I cannot recommend Carol highly enough. Her experience and professionalism were commendable. She made a complex environment and language very accessible. Her feedback and recommendations were thorough, extensive and practical. She provided clear documentation which I could then pass directly to my web design and brand teams, which made next steps very efficient. She worked very flexibly around my schedule and was a pleasure to work with.”

Change Angel Agile Consultancy

Joanna Koprowicz, Owner

Provided marketing mentoring over a 2 month period

“We’ve had a series of sessions comprehensively covering various marketing aspects, from branding and presenting the information about myself and the company in the right light to email marketing or digital strategy incl. social media. I found Carol to be very professional and approachable; she’s been always opened to questions and willingly addressed my concerns and queries. 

 

She’s very knowledgeable and happy to share practical tips and insights. I found those sessions hugely beneficial and I would highly recommend Carol’s services to any business owner or entrepreneur who would like to understand how to present their message in the most optimal way. 

 

It’s been an absolute pleasure to work with Carol and I hope we can do something together again in the future”.

Momentum Educate + Innovate

Orla Casey, Business Owner

Partnered with Orla in delivering marketing training and mentoring to tourism businesses over a two year period.

“ I have had the pleasure of working with Carol in the delivery of a dynamic tourism diversification course in Meath over a two year period. Carol’s astute marketing knowledge, fantastic people skills, creative approaches to identifying tourism market niches and stand out marketing approaches have been so impressive. Participants were glowing in their feedback. Carol is extremely personable and a real pleasure to work with.”

Dee Design Studio

Deirdre Duffy, Business Owner

Provided marketing mentoring over a 2 month period

“I’ve been working with Carol on a new marketing strategy for the company. She is a pleasure to work with and has a wealth of information . Carol has a unique insight into how business works, which I found to be really helpful”

BOOM Image Studio

Matteo Papaluca, Head Of Global Sales

Provided marketing mentoring over a period of a 12 month

I’ve had the pleasure of knowing Carol for over a year now, during which she helped me a lot in improving my marketing and digital marketing skills. She is extremely enthusiastic about her work, which is infectious, makes it fun to learn, and easy to remember.
Above all, I was impressed with Carol’s ability in market research and marketing strategy. And, of course her positive and outstanding personality. If you have any marketing/digital marketing need I would highly recommend her.”

Ann Swift

Management Consultant

Provided marketing mentoring over a period of 6 months

“Carol is a fantastic mentor, ready to challenge when she needs to but empathic too. Expert in her field and with a great capacity to grasp and distil issues quickly, so that projects can be progressed. Carol is an excellent listener and as a result always had a good understanding of my project at every step.
 
I would not hesitate to recommend Carol”

Gary Flood

Gary Flood Communications Training and Consultancy

Provided marketing mentoring over a period of 3 months

“Over the course of our sessions Carol focused on an investigation of my online marketing goals and the actions I need to accomplish them.
Her insights and lightly-worn expertise have been invaluable to me, and I have identified a clear path to achieving my aim of getting my business properly online.
I highly recommend anyone seeking expert help in marketing strategy”

Valerie Brereton

Sales Business Coaching

Provided marketing mentoring over a period of 3 months

“Carol is a fantastic marketing mentor, she is highly personable and knowledgeable, and balances support with the right degree of challenge to ensure the client gets the
best results. I very much appreciated her support in setting up my website, and marketing strategy, and strongly recommend her to future clients”.

Finglas Credit union

Vanessa Duffy, Board Member

Developed marketing strategy after carrying out a comprehensive survey of members. Provided mentoring to marketing staff during the roll out of this new marketing approach.

“Carol understands the world of digital marketing through the eyes of a seasoned professional …She carried out a comprehensive survey of our members and developed a clear and practical marketing strategy for Finglas Credit Union”

Certification Europe

Lynn Murray, Operations Manager

Researched and developed digital marketing strategy and implementation plan including detailed recommendations for their new website.

“From day one Carol brought her wealth of experience and quickly put us on the right path to developing our current marketing strategies and implementation plans. Carol quickly understood the complexities and challenges of our market and helped develop a plan that matched our ambitions”

Aims International Ireland

Ken McIntyre-Barn, Managing Partner

Provided marketing mentoring over a period of 3 months

“I found Carol to be very personable and helpful and has a high level of expertise in the areas of Digital Marketing, Social Media and SEO. I would have no hesitation in recommending Carol … in fact I already have”

Certification Ireland

Mark Kane, Marketing Executive

Provided marketing mentoring over a period of 12 months

“I have worked with Carol for nearly 12 months and have to say it has been a pleasure to work with her. Carol assisted in developing multiple marketing strategies and implementation plans for our company. Carol also provided personal training to improve my skills as a marketer. Carol’s marketing experience and professional approach proved to be invaluable in my development during our 12 months working together and I would strongly recommend Carol to any organisation interested in sharpening the skills of their marketing team”

The Wedding Cake Boutique

Caroline Goulding, Owner

Provided marketing mentoring over a 6 month period.

“Carol was such a fantastic support and adviser. She always brought new and fresh marketing approaches and she was always prepared and showed such a keen interest in you and your business. She was a huge help and a massive factor to the growth and success of my business”

To Be Coaching

Adrienne O Hare, Owner

Provided digital marketing strategy

“I engaged Carol to support me to create and execute my digital marketing strategy. Carol demonstrated her wealth of experience in the practical advice she gave me. She helped provide clarity and got me focused on exactly what I needed to do to achieve my goals. She was able to quickly understand my business and provided valuable insights and advice tailored to my needs. Carol is both personable and professional and I would highly recommend her to anyone seeking strategic marketing support.”

PlayAct

Adrienne Lee, Director

Digital Marketing mentoring over a 6 month period

“I worked with Carol during the most stressful time in my whole life and career. That was the first lockdown in Ireland. Carol met me where I was at. She is incredibly patient, professional, and expert in her field. The thing I came away with afterwards was clarity. I would highly recommend working with Carol. Since working with Carol my business, PlayAct has thrived, developed, and pivoted. I look forward to working with Carol again in the future.”

Copped On Digital Media

Barbara Flynn Franzoni, BusinessOwner

Developing Digital Marketing Strategy.

“I have found Carol’s knowledge and expertise invaluable in helping me with a bespoke digital marketing strategy for a client. Her practical advice and insights were second only to her generous help and encouragement. She has been an absolute pleasure to work with and I highly recommend her to anyone who needs clarity in setting their marketing goals and how to achieve them.”

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