Marketing Strategy & Marketing Campaigns

Marketing Strategy

All successful marketing begins with a well researched strategy.

What to Expect

Defined marketing goals, aligned with your overall business goals.
Clear profile of your target customers and how to engage them
A deep knowledge of the competitive landscape and how your business can stand out.
A well researched pricing and positioning strategy that fulfils your business growth and profitability goals.
The marketing channels, content and tactics that will deliver results
Practical, achievable KPIs and ways of measuring success.
Resources required to execute the strategy, aligned with your budget.

Approach

I listen to your needs and provide a proposal which sets out the methodology, deliverables and costs, so you know exactly what to expect.

I collaborate with you or your team throughout the process.

I carry out market research, including a detailed competitor analysis, customer surveys and interviews.

I prepare your marketing strategy, in consultation with you.

Once the strategy is signed off, I set out a step by step marketing plan and calendar of marketing activities to execute the strategy.

I provide ongoing mentoring and support as you put the strategy into action, including upskilling of you or your team, as required, to ensure marketing success

Client case study

Challenge: To research and develop a marketing strategy, aligned to the business strategy and goals. Then to develop an implementation plan and provide guidance in developing a new website for the business.

I provided mentoring to staff, throughout the process to ensure results were achieved, in terms of marketing performance and to upskill the team.

What the client says:What the client says:

“From day one Carol brought her wealth of experience and quickly put us on the right path to developing our current marketing strategies and implementation plans.Carol quickly understood the complexities and challenges of our market and helped develop a plan that matched our ambitions”

“I have worked with Carol for nearly 12 months and have to say it has been a pleasure to work with her. Carol assisted in developing multiple marketing strategies and implementation plans for our company. Carol also provided personal training to improve my skills as a marketer. Carol’s marketing experience and professional approach proved to be invaluable in my development during our 12 months working together and I would strongly recommend Carol to any organisation interested in sharpening the skills of their marketing team”